ANDY CHRISTIAN, PartnerAndy specialises in the development of arts-based businesses. He has worked in this area for the last thirty years and has run two successful, high profile, retail and exhibition based organisations - The Devon Guild of Craftsmen and Dartington Cider Press Centre.
His skills as a writer make him a natural choice in developing promotional material and working on marketing and media campaigns. He understands the possibilities and limitations of the tourist market and has diagnosed ways to attract customers and clients.
Andy’s Career History
Since leaving Goldsmiths’ College in 1977 he has worked as a teacher, painter, retailer, writer and Managing Director on important arts-based organisations. He instigated the Business Studies Department at The University of Cumbria in 1980.
He researched the marketing of craftwork for the Calouste Gulbenkian Foundation and served on the Visual Arts panel of Northern Arts. He chaired the Northern Arts Crafts panel and was a company director of Artic Producers Publishing Company, who launched Artists Newsletter (AN) and many self-help books for artists and craftspeople.
In 1987 Andy was appointed first director of the Devon Guild of Craftsmen.
In 1996 Andy became the Managing Director of the Dartington Trading Company. Between 1996 and 2008 he developed this crafts based retail operation into a vibrant centre – The Cider Press . It has a current annual turnover of nearly £4m and welcomes annual visitor numbers in excess of 600,000.
At Dartington he was a member of the senior management team and an advisor to Schumacher College and High Cross House (the Archive) and was charged with developing new opportunities for Dartington.
Whilst at the Devon Guild and at Dartington, Andy was invited by John Makepeace OBE to teach Business Studies to his furniture design students at Parnham College . He taught there for five years. He also spent five years as advisor to the Crafts Council of Ireland.
He writes on a regular basis for Ceramic Review and Ceramics; Art and Perception.